Visual preferences for sex and status in female rhesus macaques

Rhesus macaques form preferences for brand logos through sex and social status based advertising

Like humans, monkeys value information about sex and status, inviting the hypothesis that our susceptibility to these factors in advertising arises from shared, ancestral biological mechanisms that prioritize social information. To test this idea, we asked whether rhesus macaques (Macaca mulatta) show choice behavior that is similar to humans in response to sex and social status in advertising....

Correction: Rhesus macaques form preferences for brand logos through sex and social status based advertising

[This corrects the article DOI: 10.1371/journal.pone.0193055.].

Female-biased maternal investment in rhesus macaques.

Do Female Rhesus Macaques Choose Novel Males?

Prior research has shown that estrous female rhesus macaques (Mucacu rnuluttu) maintain spatial proximity preferentially to lower-ranking males. In this paper, 657 h of focal individual follows of 48 free-ranging estrous female rhesus macaques of two social groups during two mating seasons are used to evaluate the hypothesis that this phenomenon is attributable to female mate choice for novel m...

Measuring female mate choice in Cayo Santiago rhesus macaques

Few studies of female mate choice have been carried out among free-ranging non-human primates. To qualify as female mate choice, behaviour by oestrous females must predict the occurrence or rate of potentially fertile copulations, in comparisons between heterosexual dyads . In this paper, data are presented to show three behaviour patterns that meet this criterion in free-ranging rhesus macaque...